Robin Blandford
AWESOMENESS METHODOLOGY - I'm often asked how I came up with such an awesome idea for Decisions For Heroes. Can you believe, most people actually call it "Awesome". So when I was asked to speak about something interesting at a TEDx in Ireland, I decided that I would research awesomeness - what does being awesome mean, and how can we replicate it. I'm going to bring you the result here to robinblandford.com - my Awesomeness Methodology over the next few weeks.
Let's start with what does awesome mean? Well straight up it means you are in 'awe' of it, or as g:define tells us, "an overwhelming feeling of wonder or admiration", "an emotion comparable to wonder but less joyous, and more fearful or respectful", "causing awe or terror; inspiring wonder or excitement; excellent, exciting, remarkable", "to control by inspiring dread", "Adult Webmaster Empire (AWE) is a live webcam affiliate program" hmmmm.
My favourite definition of ''awesomeness' comes from Umair Haque - who promotes that awesomeness is the new innovation, that today "we've got an economy where everything's for sale. Yet, little fundamentally new is being created", that we "we are focused still on selling the same old toxic, industrial era junk in slightly better ways". We need to learn to create fundamentally better stuff in the first place. Umair continues "Beancounters feel challenged and threatened by [Awesomeness], because it feels fuzzy and imprecise. Yet, it's anything but. Gen M knows 'awesomeness' when we see it — that's why its part of our vernacular. It's a precise concept, with meaning, depth, and resonance."
Let's look at his definition:
Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off.
So to achieve awesomeness, we need an idea that people will love what they do (rescue - some people even do it as a hobby, donate to it, have emotion to it), we need to make some insanely great stuff (my passion for implementing digital media - and my ability as a finisher), and we need to multiply that by communities (I'm part of that rescue community already - let's amplify that), and we're making people authentically better off (saving lives).
Next up is 'Step 1. Buy an Expensive Notebook' on the journey reaching this point and the methodology behind it. Then I'll go into some detail on thick and thin value I've noted.
Comments please.
