AWESOMENESS METHODOLOGY - Ok, so where were we. You've got your notebook and it's starting to fill with ideas. You're reading a lot and taking notes. Keep it up, you're doing good. The next step, step 4, is to create your passion filters.
Let me explain - you're going to live your business, breath your business, eat your business, for breakfast, lunch, and dinner. For the long-haul, it has to be something your passionate about. Something you want to talk about all the time, something that you can build up massive enthusiasm for.
When seeking for ideas you need passion filters to make sure you don't go down the wrong route and find yourself doing something you really don't care about. I for instance couldn't build mediocre corporate software, because then I'd have to chat with mediocre corporate people on the phone every day all day who don't care about their job - and soon I wouldn't care about mine.
I knew my passions, and I had longingly talked about having a job that combined as many of them as possible...
- Technology
- Internet/Communication
- Outdoor/Extreme Sports
- Rescue/Medical
- Volunteering/Helping
- Expeditions/Leadership
So I applied these filters to every idea I thought of, it got rid of a lot of the faff very quickly. Now every day, I speak to people on the phone who are passionate in the same things as me. We have phone conversations about jumping out of helicopters and quick sand rescues... rather than tax codes and compliance.
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