Creating Contagious Enthusiasm

More about Creating Contagious Enthusiasm » « Back to blog
 

Step 1. Buy an expensive Note Book.

Smurfit_tedx

AWESOMENESS METHODOLOGY - So if you're going to come up with an awesome idea, the good news (because it's fun) is you're going to need to come with 1000 others that's aren't as awesome. What you're about to embark on is an adventure to build up a huge list of business models, passion filters, and memories. You are about to parse so much information through your mind that you cannot, and will not remember it all. Start writing it down. Start now - get out your notebook and write down any points you'd like to remember from this passage in 12 months.

When I was studying engineering, I wrote thousands of pages out on A4 pad's. Thousands of messy scribbles. Thousands of diagrams. Thousands of equations. Because I was writing in bulk, and on cheap unlimited supply paper - I did not care about what I was writing down. Apart from having to peek for the exam - I certainly would never cherish that ugly mess.

Only write on expensive paper. I only write on expensive notepads now - in particular Moleskine. Why? because it makes me think about what I am writing. I want the result to be a beautiful read - I want to enjoy reading back my notes I write. I write in bullet points about the books I've read, the successes I've had, the meetings I've had, or the tasks I have to complete. Whenever I hear of a great idea, I write that down too. Whenever I have an idea - I write that down with a big star beside it.

Read back your notebook - traditionally on flights. I love having that hour time-out, when my electronics/comms are off, to just sit with a bad coffee and my great notebook and re-read it. The other great place is at the end of an epic day - go for a pint by yourself, and reflect on the last few weeks. I have one particular page where I have listed characteristics I want to achieve - and sometimes I'll bullet point a progress report on how I'm doing on them.

Summary: The more expensive your note book is, the more love, and care, and thought, and time you'll put into it. Every word has to be "worth it".
Posted on March 8, 2010
5 Comments
Mar 08, 2010
 said...
Interesting angle.. makes perfect sense
Mar 08, 2010
I remember watching a talk (from TED, I think) by J.J. Abrams where he spoke about his MacBook Pro in a similar context.

He chooses a MBP over a PC because it's expensive.. it's shiny.. it's well designed... and it *challenges* him, every time he turns it on, to produce something worthy of such a high-end stylish machine.

Or Oscar Wilde, famously, on why America is/was such a violent society - "because you have such ugly wallpaper". Surround yourself with crap and there's often not much incentive to produce excellence.

So "+1" for the expensive notebook idea. I've had lots of notebooks in my time.. the one's I hang onto and go back to read-through from time-to-time are almost exclusively Moleskine.

Mar 08, 2010
alex said...
i've found that oxford office books and the uniball jetstream makes for a beautiful (and in-expensive) writing tool. i don't think it's the fact that it's an expensive notebook, but that it is a high quality notebook - one where as you say - you will feel the need to write high quality notes.
Mar 08, 2010
Dave Ganly said...
Take it a step further! Brand that notebook!

http://daveganly.posterous.com/fwd-4433

And the award for worst camera phone photo goes too...

Mar 10, 2010
Bernie Goldbach said...
I like writing on unlined pages since it's less constraining.

Leave a comment...