Quit now while you still can.
Step 2. Read as much as you can and scribble on it.
Step 1. Buy an expensive Note Book.
The Awesomeness Methodology
AWESOMENESS METHODOLOGY - I'm often asked how I came up with such an awesome idea for Decisions For Heroes. Can you believe, most people actually call it "Awesome". So when I was asked to speak about something interesting at a TEDx in Ireland, I decided that I would research awesomeness - what does being awesome mean, and how can we replicate it. I'm going to bring you the result here to robinblandford.com - my Awesomeness Methodology over the next few weeks.
Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off.
The Heart of Marketing
CAMBRIDGE, UK - Every business needs a marketing engine - without one you would have no revenue, no new customers, and after a while your current customers would unsubscribe. Decisions For Heroes has a very distinct marketing heart that we have developed over the last few months. This is how we move people from leads to the heart of our marketing engine "The Repeat Customer" - the very centre of our world. This is where we want people.
D€bt fr€€? Stay debt free.

2010 Rebranded, Relocated, Renamed.
2009, ding ding ding.



Trends should build a business, not be the business.
Global Sustainable Unmet Market Need
The later you decide to become an entrepreneur and begin a start-up, the more assets you have gathered in life. The risk becomes much higher - investors will suddenly expect you to have these assets on the line if theirs are too.Shamus also quoted Jack Lang of Judge Business School as always applying this filter to every idea. Does it meet an...
Global Sustainable Unmet Market NeedEvery word there is important. Global - Is the market big enough? It's got to scale big to be big money. Sustainable - Is the market here for a while? Selling something that is temporary, kills itself, or doesn't add real value is not good. Unmet - Is this a blue or red ocean? Are there competitors in this market, who have already met the product need? Market - There has to be a market for this. That means people have to be willing to pay money in exchange for it it. Great idea, no money, no market. Need - People have to need it. No point in a product that solves an need that people don't have. (I'm going to write about needs and wants later - it's another of my hot topics at the moment.) On a note behind Cambridge University Entrepreneurs, the evening was as expected students dressed in suits calling each other 'their colleague'. Ahhh wonderful pomp. As I attended as an unregistered guest, at the last minute - dressed in jeans, rugby shirt, and fleece top - I still managed to circle the room and meet some fantastic people. I even managed to spill a glass of red wine down the back of the legs of one of the Cambridge Angels, bonus. Cambridge really does have a lot of business and technical and talent. Unlike anything I've every seen, there are lots of PhD, MBA, and Master students offering their abilities to get interesting project work both paid and unpaid. -Robin.



































